Wuxi Weifeng Co., Ltd. specializes in the research and development of ESL screen body, providing terminal active ESL and passive ESL system solutions. Adapt to the needs of different customers.

      electronic shelf label (ESL for short) is a kind of electronic display device placed on the shelves, which can replace the traditional paper price labels. Each ESL is connected to the computer database of the shopping mall through wired or wireless network, and the latest commodity prices are displayed on the screen of ESL. ESL has actually managed to integrate the shelves into a computer program, eliminating the need for manual price tag changes and achieving price consistency between the tills and the shelves.

      A complete ESL system consists of four parts: the main computer PC, EPD screen, electronic label ESL and intelligent handheld terminal equipment. First of all, the commodity information in the database is encoded by the main computer through the ESL system application software, and then the price information that needs to be updated is transmitted to the exciter through Ethernet (or serial communication port); The activator drives the ring antenna to send RF radio signals containing product data information to the whole store (the ring antenna is usually arranged on the ceiling of the store around the entire building, limiting the coverage of RF radio signals to a specific enclosed space). Electronic label ESL is a wireless data receiver with identification code, which can restore the received RF signals into effective digital signals and display them. The ESL system has two kinds of communication functions, namely, the main computer can transmit data to a specified label, but also can control all the labels at one time.

      Each ESL has multiple information of the corresponding product stored inside, the salesperson can easily query and check with the help of intelligent handheld terminal devices.

      ESL is placed in a special PVC guide rail (the guide rail is fixed on the shelf), can also be set to suspension or dedicated to a variety of structures.

      ESL system also supports remote control, the headquarters can through the network of its chain division of commodity unified price management.

      Modern technology, with the application of P.O.S. machines and scanners, has brought great changes and business opportunities to the retail industry. There is every reason to believe that the influence of thousands of ESL entering the store shelves will be surpassed by the former in scale, becoming another milestone.

Return on investment

      ESL helps customers to build confidence, can rest assured to implement its pricing strategy, increase profits, improve competitiveness, mainly in: 1) fast and accurate price display to improve customer satisfaction; 2) More functions than paper labels (such as: display promotion signs, multi-currency prices, unit prices, inventory, etc.); 3) Reduce the production and maintenance costs of paper labels; 4) Remove technical obstacles for the active implementation of the price strategy.

      ESL in China

      The application of ESL in the domestic retail industry is in its infancy, for two reasons: 1) Compared with developed countries, the cost of paper label maintenance accounts for a small share of the total operating cost of shopping malls. 2) The previous ESL manufacturers were all abroad. 3) The installation cost and use value of ESL has been the focus of contention among many merchants. Such a balance will gradually be broken as China's retail market becomes more international and ESL itself develops.

      The entry of major retail giants not only brings advanced technology and management, but also triggers large-scale competition in shopping malls. Adopting new technology to improve competitiveness will become an inevitable choice for merchants.

Low cost will be the goal that all ESL manufacturers always pursue in the future. The competition among all manufacturers is mainly reflected in the competition of core technology. The company that breaks the bottom line of cost will have the greatest advantage in the future ESL market.

      Although ESL is close to its cost bottom line, it is expected to fall further with the spread of applications and the development of related technologies and processes.

Technical Advantages

      Wuxi Weifeng Technology Co., Ltd. took the lead in breaking through the price bottleneck of ESL. For the large-scale use of passive system, electronic shelf labels can be made cheaper and thinner, which opens the door for the popularization of ESL applications.

Wuxi Weifeng Technology Co., Ltd. through the introduction of relevant equipment, improve the relevant process, expand the production capacity of ESL, the current monthly production capacity of 200,000 pieces.

      As a professional manufacturer of electronic shelf label ESL screen, Wuxi Weifeng Technology Co., LTD., after years of efforts, has a number of national patents and independent intellectual property rights, with ERP, T-COM board, FPC converter card, RF and other hardware and software composed of ESL, stable operation, high cost performance; It has been successfully applied in manufacturing, logistics, warehousing, large supermarkets and other industries. Customized a variety of ESL, customizable electronic shelf labels to bring innovative and personalized visual feelings.

 Electronic shelf label screen (Epaper display) - professional manufacturer- Wuxi Wei Feng Technology Co., Ltd.,

We will work with partners to improve the existing products, constantly develop new products, to provide customers with one-stop service, create brilliant!

Contact Information

Address: No.3 Workshop, Block J1, Export Processing Zone, Wuxi New District

Tel: 0510-82239586 0510-82239580-8008 Fax: 0510-82239550

Email: baojin@vip.sina.com or sales@wf-tech.com