E-books are an alternative to traditional paper books. Additional digital devices are required to read, such as personal computers, electronic dictionaries, etc. Electronic paper has a wide range of uses. The first generation of products is used to replace conventional display devices. The second generation of products includes mobile communication and PDA and other handheld device display screens. It can provide similar reading functions and usage attributes to traditional books and periodicals. For a long time, paper has been used as the main medium of information exchange, but the content of text and text can not be changed once printed on the paper, which becomes the biggest shortcoming of ink/paper replication process, and can not meet the requirements of modern society for the rapid update of information on the replication process. Therefore, the development of dynamically changing high-resolution display technology has become the goal of people to pursue, requiring the display material is very thin, flexible, similar to the surface structure of paper, and thus has the conditions to become a new generation of paper.

      The 2012-2016 China e-Paper Market Special Research and Prospect Forecast Report released by Zhiyan Data Research Center consists of 13 chapters. First of all, this paper introduces the overview of e-paper and the operating environment of China's e-paper industry, then analyzes the current situation of the market operation of China's e-paper industry, and then introduces the competitive pattern of China's e-paper industry. Then, the report analyzes the operating conditions of key enterprises in China's e-paper industry, and finally analyzes the prospects and investment forecast of China's e-paper industry. If you want to have a systematic understanding of the e-paper industry or want to invest in the e-paper industry, this report is an indispensable tool for you.

      Data in this research report are mainly collected from national statistical data, General Administration of Customs, questionnaire survey data, Ministry of Commerce data and other databases. The macroeconomic data are mainly from the National Bureau of Statistics, the statistical data of some industries are mainly from the National Bureau of Statistics and market research data, the enterprise data are mainly from the statistical database of scale enterprises of the National Bureau of Statistics and the stock exchange, and the price data are mainly from various market monitoring databases.

The first chapter e-paper related overview

The first section electronic paper basic exposition

First, the characteristics of electronic paper

Second, analysis of the main types of electronic paper

Three, Electronic ink (E-ink)

The second section is the working principle and research history of electronic paper

Electronic paper is the best digital medium for paper media

The fourth section electronic paper realization way

First, electrochemical reaction

Two, optical writing type

3. Electrophoretic microparticle type

Iv. Microcapsule electrophoresis

5. Inkjet luminous polymer

Six, micro cup electronic paper

Seven, electron powder fluid

Eight, various electronic paper technology comparison

Nine, the latest trends of electronic paper

The second chapter is 2011-2012 global e-paper industry operation situation analysis

Section 1 Operating Environment of the global e-paper industry in 2011-2012

I. Analysis of the global economic environment

Second, the growth trend of global e-magazines is very obvious

Three, the traditional paper pollution is serious

Iv. Popularization of mobile phones, computers and other electronic products

The second section is the dynamic analysis of the world e-paper industry in 2011-2012

The world's first professional e-paper website has been officially launched

2. The world's largest bendable electronic paper has been unveiled

Three, electronic paper will open the world "paper revolution"

Iv. Research on new technology of electronic paper

Section 3 Analysis of e-paper operation in some countries in the world in 2011-2012

I. The United States

Second, Japan electric paper research and development progress

The fourth section predicts and analyzes the future development trend of global e-paper industry

1. The e-paper market will reach $2.1 billion by 2015

Ii. International e-paper will meet the needs of magazine publishing

The third chapter analyzes the operating environment of China's e-paper industry in 2011-2012

Section 1 Analysis of China's macroeconomic environment in 2011

I. Analysis of the historical trajectory of GDP changes

Ii. Analysis of the historical trajectory of fixed asset investment

Iii. Forecast and analysis of China's macroeconomic development in 2012

The second section is 2011-2012 China e-paper industry operation policy environment analysis

I. Policy analysis of China's e-paper industry

Ii. Interpretation of digital publishing policies

Iii. Guangdong Digital Publishing will enjoy tax reduction policies

Iv. Analysis of the impact of relevant industrial policies

Section 3 Analysis of the social environment of China's e-paper industry in 2011-2012

The fourth chapter analyzes the market operation dynamics of China's e-paper industry in 2011-2012

Section 1 Analysis of the application status of China's e-paper industry in 2011-2012

Section Two 2011-2012 China Book Reading Informationization - Electronic paper changes People's life

First, e-reading has become a way of life

Second, electronic paper changes people's life

Three, electronic reading to create new market opportunities

Four, redefine the display of E ink

5. Book digitalization has a broad prospect

Section 3:2011-2012 Sensory Revolution - Electronic paper comes of age

First, EPD, the most typical way of implementation

Second, the new driver chip power, electronic paper from the concept to the market

Three, extended reading: Shape shape of the best electronic paper concept product display

Fourth, the market prospect of electronic paper is infinite

Section 4:2011-2012 Sub Paper - Starting the double revolution of paper and flat panel display

Section 5 Commercial application of paper started gradually from 2011 to 2012

First, the increase of e-book products electronic paper application is widely

Second, electronic paper manufacturers are committed to expanding the application of products

3. There are still obstacles to full color and cost

Section 6 Analysis of opportunities for the growth of China's e-paper market in 2011-2012

First, electronic paper market positioning is not a comprehensive replacement of LCD and other displays

Second, in addition to expanding the market, the creation of emerging markets is the only indispensable element

The fifth chapter analyses the progress of e-paper technology in 2011-2012

The first section analyses the development history of Chinese e-paper technology

The second section summarizes the operation of e-paper technology in 2011-2012

1. A4 e-paper is as clear as real paper

Two, electronic paper light, energy-saving impact resistance advantage

Flexible organic TFT array is applied to active matrix electronic paper

Section 3:2011-2012 shows the revolution in technology - "e-paper" will be used in mobile phones

I. Ultra-thin, low energy consumption - "electronic paper" technology has significant advantages

Two, thin as a bank card mobile phone is not a dream

The fourth section is the dynamic analysis of paper technology in 2011-2012

First, Ningbo Daily launched electronic paper newspaper in China

Second, Epson research and development made a major breakthrough, electronic paper integrated chip came out

Third, Delta mass-produces electronic paper, which will replace newspapers and books

4. Wacom has partnered with EInk to provide pen input for e-paper

V. PVI publishes the innovative electronic paper Touch control solution Touch EPD

Six, to expand the lead distance, the Pacific published electronic paper touch control scheme

Seven, electronic paper screen can curl, alternative Readius release

Section 5 Research on hot technologies of Chinese e-paper in 2011-2012

1. Technical characteristics of electronic paper

Two, cholesterol liquid crystal display technology

3. Electrophoretic Display Technology (EPD)

Iv. Electrowetting display technology

Chapter 6 Research on the main application fields and market of e-paper in China in 2011-2012

Section 1 Electronic Price Tags

I. Introduction to electronic price tags

Second, electronic price tag market

The second mobile display

First, the e-book reader market

Ii. Displays for mobile phones and other handheld products

Three, notebook computer display

Section 3 Discard products

First, intelligent packaging

Two, smart cards

Section 4 Applications in other fields

The fifth section electronic paper application prospect

I. Monitor

Two, universal book

3. Writing

Four, other applications

Five, electronic newspaper

Chapter 7 Analysis of competitive pattern of China's e-paper industry in 2011-2012

Section 1 Competition in the e-paper industry in 2011-2012

First, electronic paper and electronic books into the Warring States Era

Second, the electronic paper panel industry competitors are increasing

Three, electronic paper four display technology competition analysis

The second section is the contradiction analysis between the characteristics of unified newspaper and the centralization requirement of electronic paper in 2011-2012

The third section analyzes the competitive trend of e-paper in China from 2012 to 2016

Chapter 8 Operation analysis of international e-paper giants in 2011-2012

Section 1 E Ink Company of the United States

Section 2 SiPix Corporation

Epson in the third quarter

Bridgestone in the fourth quarter

Section 5 Samsung Electronics of South Korea

Chapter 9 Analysis of China's leading e-paper enterprises and research institutions in 2011-2012

Domestic electronic paper research other institutions

I. Sun Yat-sen University

2. Northwestern Polytechnical University

Iii. Zhejiang University

4. Tsinghua University

Chapter 10 Operation analysis of China e-paper related Industry in 2011-2012 -- Digital Publishing Industry

Section 1 General Operating status of China's digital Publishing Industry in 2011-2012

First, the digital publishing industry ushered in a period of rapid development

Second, the scale of revenue continued to grow

Third, the number of users is growing rapidly

Four, the newspaper website growth number

The second section is 2011-2012 China digital publishing profit model analysis

First, the profit model is not clear

Second, the traditional way of thinking shackles the development of the shackle industry

3. The gap between content processing level and readers' needs

Four, inter-disciplinary talent shortage

Section 3 Analysis of the integration of Chinese traditional publishing and digital publishing platforms in 2011-2012

I. The revenue scale and variety of the digital publishing industry continue to grow rapidly

Second, traditional publishing units to accelerate the pace of digital transformation

Third, content resources are developing in the direction of reorganization and combination

The fourth section discusses the hot issues of China's digital publishing industry in 2011-2012

First, digital copyright protection

Two, the issue of payment

3. Technical standards for digital publishing

Section 5 Analysis of the countermeasures of China's digital publishing industry in 2011-2012

Chapter 11 Operation analysis of China e-paper related industry in 2011-2012 -- E-book

Section 1 Analysis of the scale of China's electronic book industry in 2011-2012

First, profit analysis of electronic book industry

Second, mobile phone reading sales revenue

3. The number of electronic books reached 10 billion in 2015

The second section analyzes the competitiveness of Chinese e-book enterprises in 2011-2012

First, the development of China's electronic book enterprises

Ii. Development and profit status of Founder Apabi

Third, the development and profit status of Superstar

Fourth, the development and profit status of Chinese online

5. The development and profit status of the Home of Scholars

Section 3 Analysis of the behavior of Chinese e-book users in 2011-2012

Chapter 12 Prospects and trends of China's e-paper industry during 2012-2016

Section 1 Analysis of the development trend of China's e-paper display technology from 2012 to 2016

First, the development of electronic paper color display technology is gradually accelerating

Two, Fujitsu Frontech in electronic paper color display technology development finally results

3. Bridgestone is committed to improving reflectivity and standardization of product specifications

The second section is 2012-2016 China e-paper market application field forecast analysis

1. Kanban, sign and signal

2. Computer and communication

Three, abandoned electronic products

Section 3 Forecast and analysis of China e-paper market from 2012 to 2016

I. Forecast and analysis of the scale of Chinese e-paper

Ii. Supply and demand forecast analysis of China's e-paper market from 2012 to 2016

Section 4 Profit forecast analysis of China e-paper market from 2012 to 2016

The thirteenth chapter predicts the investment prospect of China's e-paper industry from 2012 to 2016

Section 1 Overview of China's e-paper investment in 2011-2012

I. Analysis of investment characteristics of electronic paper industry

Second, analysis of the investment value of electronic paper

Three, paperless consumer electronics is the future trend

Section 2 Analysis of investment opportunities in China's e-paper industry from 2012 to 2016

First, individual use and public use of two major market areas

Second, the popularization of 3G mobile phones promotes the increase of digital content such as e-novels and e-journals

Third, the digital picture frame market is the market application field of electronic paper

Section 3 Investment risk analysis of China e-paper Industry from 2012 to 2016

I. Risks of macro-control policies

2. Market competition risks

3. Technical risks

4. Market operation mechanism risks

Section 4 Expert investment advice

Table of Contents: (part)

Chart: Gross Domestic Product 2006-2011

Chart: The rise and fall of consumer prices from 2006 to 2011

Chart: Rise and Fall of Consumer price in 2011 (%)

Chart: National foreign exchange reserves 2006-2011

Chart: Fiscal revenue 2006-2011

Chart: Total fixed asset investment from 2006 to 2011

Chart: Urban Fixed Asset Investment and its Growth Rate by Sector in 2011 (RMB 100 million)

Chart: Major production capacity added by fixed asset investment in 2011