Recently, the Xuzhuang Software Park headquarters and the concept store at the headquarters base, located in the eastern part of Nanjing City, were officially unveiled to the media for the first time as the hub for managing Suning's global business. Followed by the appearance of its shelves of unique, LCD screen in the ESL electronic price tag, replacing the previous paper price tag form. The fashionable and technological electronic price tags highlight the noble quality of the products and effectively improve the price management level and efficiency of Suning Appliances.

      For Suning, an intelligent concept store facing global business, innovative and technological support products have become a necessary condition for its development. The adoption of new electronic price tags to replace old paper labels is an important part of intelligent shopping experience and cloud data management of its stores, and an important solution to the price management problems caused by the increase in scale, the increase in personnel, the increase in levels and the low efficiency.

      ESL electronic shelf label system is a set of electronic price tag, base station, software, handheld in one of a complete retail intelligent store management RFID application subsystem. This time, for the future store of the concept store and the mobile phone area of more than 1,400 square meters, 2560 categories of products, a total of 3500pcs of LCD physical installation, the price update time of 20 per second, greatly shorten the speed and cost of price change, avoid human error, can bring consumers with a new shopping experience. In May, Suning held a number of group-buying meetings that tested the stability and accuracy of ESL electronic price tags. In the frequent promotion season, the ESL electronic price tag withstood many severe tests, continuous and stable operation for 2 months, the unanimous recognition of the industry.

      ESL electronic price tag product line manager said: In 2011, ESL ESL electronic price tag broke through many technical and connection difficulties, for Suning concept store, Tesco store, Hangzhou West Lake Longjing Store installation and debugging of a complete set of systems, after many tests, stable and reliable performance, created the first successful application of electronic price tags in China, for the subsequent scale to provide electronic paper price tag has accumulated a lot of experience. In 2012, as the technology leader of ESL electronic price tag system, we will continue to make more efforts and dedication to become the best product solution provider and reliable partner of integrators in the global retail industry.